Life and thoughts from a small-scale organic farm . . . and its farmers

This is a blog that explores ideas around the growing of food and community at Glen Valley Organic Farm.

Wednesday, September 29, 2010

Watermelons and the Price of Local Food

My two farm hands pose with their melon harvest . . . their new favorite crop.

Melon season arrived on the farm today and melons make me think of money. Prices, more specifically. And I've been thinking about prices and money a lot this week, after a CBC radio host commented on the cost of local, organic food . . . but more on that in a moment. I'm also thinking about watermelons.

The truth is, the melons surprised me. I've been ignoring the melon patch. Nothing else is planted around it, so it's been easy to walk by and not look too closely.

Today, however, we ran out of fruit in the house. And both children were screaming. And Paige (now 8 months pregnant) needed some quiet. It was time for a walk. A trip yielding fruit would be even better.

We ended up in the melon patch. Watermelons were the only conceivable fruit I could think of that might be ready on the farm (apart from apples, of course). In the back of my mind I recalled Jeremy commenting on the fact that melons might be ready for the market this weekend. I didn't think much of it at the time; last year we had melons in mid-August. Beginning of October melons? They couldn't be any good.

Watermelons are a difficult crop, but well worth the effort when they grow well. They need heat, lots of water, weeding and more heat. We started growing melons two years ago as an experiment. When we sent a bunch to market for the first time we had to figure out a price -- we had no precedent.

Once our costs were considered, we figured that we would have to charge the same price we have for our squash -- $1.25/lb. This came as quite a shock to customers who normally pay $0.29/lb for conventional melons in the stores through the summer. After various comments about the price that first week, we discussed whether we needed to lower the price.

So, consider this: each melon requires about 190 liters of irrigation water. It makes sense when you think of the primary ingredient of a watermelon: water. In fact, a number of customers noted that our price seemed rather high when most of the fruit is water (of course, they still line up to pay $3.00/lb for tomatoes that are 94% water and $2.50/bunch for spinach that is 92% water).

Nonetheless, a large portion of the population doesn't blink an eye at paying $2.00 for half a liter of bottled water -- that's four times what they pay for a liter of gasoline for their car. So what value do you place on 190 liters of water, especially when fortified with fiber and a great range of nutrients?

Then I heard about watermelons in Japan. It turns out they are a delicacy. Many people in Japan have never tasted watermelons. They regularly sell for $200. Moreover, the first Hokkaido watermelons of the season are auctioned at an astounding price ($6,000 two years ago). Unbelievable? Read about it at

All things considered, we figured that $1.25/lb was a heck of a deal for melons. In fact, Lulu Lemon should be designing yoga bags with melon carriers, not water bottle carriers -- think of the Vancouver fashion statement that would make. The next Saturday morning I explained this to our customers waiting in line at the market. We sold out of melons in an hour.

The cost of local, organic food: Here's the dirt

Having said all of this, it still doesn't answer the question of why local, organic food costs what it does . . . $1.25/lb or otherwise. So here is a summary of some of the factors:
  1. Wages: In BC, many farm workers are paid the agricultural minimum wage of $8/hour. Pretty lousy. At the same time, BC growers are competing against imports from places where people are paid between $4 and $8/day. Keep in mind that in the US, most farm workers are illegal migrants working under the table for far less than minimum wage. Even in BC, in 2008 a judge noted the exploitation in BC's fruit and vegetable industry. For any operation, labour is generally the greatest expense. Try competing against someone who doesn't pay their employees. Add to that, on our farm we reject the minimum wage. Our apprentices earn $10/hour plus accommodations and food; our long-time, permanent workers are paid $13/hour plus a profit-share bonus at the end of the season. Still not great, but this factors into the prices we set.
  2. Labour: In addition to the cost of wages, organic growing requires a significant amount of labour compared to conventional growing. All of our planting, weeding and harvesting is done by hand. Weeding alone is a full-time job for many of us throughout the summer. This is an even greater factor for our farm because we use very little plastic mulch for weed control.
  3. Land: Anyone trying to pay a mortgage in BC knows about the cost of land. Trying to earn a living from farming while paying a mortgage is borderline insane. This is one area where our farm has an advantage; the land is co-operatively owned and leased to us at affordable rates.
  4. Scale: Most of the farms you find at the farmers markets are there because it's one of the few places they can get the price they need to cover their costs. They are small-scale farms. Because of their small scale, they are able to employ more sustainable practices (e.g. hand weeding instead of disposable plastic mulch). By comparison, many large farms depend on volume to make money. If they sell at low prices to wholesalers, earning one or two dollars for each case, they'll make their money by selling a lot. Small producers can't do this, but they can compete on the basis of quality: many people will pay to have fresh and excellent-tasting produce.
  5. Industry pressure . . . or lack thereof: There is huge pressure on farms to sell to distributors for prices that are sometimes less than the cost of production. In the summer when Americans are on holidays and crops are plentiful, Californian farms dump product at low prices. Local farms are then forced to sell cheap or let the food rot. Keep in mind that supermarkets generally lose money on fresh produce -- it's a loss leader -- instead earning their profit from the less-healthy packaged food. The appearance of abundance in the produce aisle has many costs -- wasted food, labour exploitation and dangerous agricultural practices that feed a system with cheap food. One alternative is the farmers market, where a farm can set a price that reflects the cost of production and justify the price to the end consumer.
  6. Opportunity and Capacity: I would be naive to state that some farms don't take advantage of the ability to set their own prices at the farmers markets. I have been shocked to see the prices on some produce. In some instances there has been little challenge because there haven't been other farmers. Having said that, this season has been a good example of what farmers markets are cultivating: competition. There are few places where the primary producers line up, lay out their products and set their own prices, all in direct line of the end consumer's questions and queries. It's somewhat of an ideal form of capitalism. This year, there were many new farms at the markets. Some are existing farms who have figured out that the markets provide a better return on their products. Many, however, are new farmers -- the result of capacity building within the sector over the past few years to get more young farmers into the fields. The end result: Vancouver markets featured local, organic, non-greenhouse (i.e. tasty) tomatoes (normally a high-value crop) for well under $2/lb, and even lower when buying in bulk.
With all of this in mind, it is fair to note that there are many people who can't afford to buy fresh produce at all. There are more people who can't afford to buy organic produce. And there are many more people who choose not to buy organic produce as a personal choice. None of this makes anyone better than anyone else. Rather, it's a distraction from larger issues.

As a farmer, I want everyone to be able to access the food I grow. At the same time, I refuse to allow myself or my employees to live in poverty so that someone else can have cheap food. We live in a society with such abundance that there is little reason for people to go hungry. The inequality that results in hunger is a societal problem -- it's not the farmer's fault. Rather, it's all of our fault and all of our responsibility. There's more to say on this point, along with some stories of how this is being addressed . . . but it'll have to wait for a future post.

Anyway, we think a lot about the price of food on our farm and what makes for fair compensation to the people who grow the food, the cost of environmental stewardship and value for those purchasing the food. There aren't easy answers, but these are important discussions to have.

As for the watermelons, we had a great harvest this evening. The screaming stopped and my daughters feasted on a late-September treat after dinner. Actually, it was their dinner. Knowing what came next, the refused to eat anything else.

We'll have melons at our markets this week. They might cost a bit more and it might seem late in the season, but at a time when peaches are finished and cherries are but a distant memory these melons will blow you away.


  1. Great post Chris! I especially like what you said about Farmers markets as a somewhat ideal form of capitalism-- a market in the truest sense. It has always struck me that the "invisible hand" only works when a business is accountable to it's community. Being able to intelligently communicate why a watermelon costs what it does is essential for people to understand the true cost of food and your relationship with your customers is how you're accountable to them.

  2. I've been waiting all summer for those melons. Looking forward to getting some at the market this week.

  3. The main reason why it's still relatively pricey is because local producers, especially with hotter-climate products like melons, don't have the huge economies of scale that the corporate US-based and Third-World-exploiting empires have, which allows them to produce in huge abundance and flood the markets--which results, of course, in them dominating them.

    Add to better suited climate, cheap labor, no ecological standards and brutal union-busting, democracy-crushing corporate-friendly dictatorships, and you can see what the local folks are up against.

    What is needed is clearly an ethical community-based (and preferably unionized) cooperative marketing and distribution system that better allows for fresh organic and more locally produced foods to get to markets in large quantities in a quick and affordable manner.

  4. Hi from one of your south-of-the-border neighbors (Olympic Peninsula, WA) - This was such an interesting post and interesting to see how we are facing the same problems. I especially appreciated how you have found that education is the key - and your comment on how people won't blink an eye at paying a high price for bottled water was right on.

    There is a movement of sorts in our community that is building increasing awareness of the value of locally grown food - how it supports our community - how food that is grown in soil that is organically built over time is nutritionally superior - and how the reduced environmental impact is worth paying for - but with the economy the way it is, it is still a hard sell.

    I grow gourmet varieties of garlic, and even though people are more aware now of the difference between my bulbs and the 2-for-a-buck kind from China piled high in the supermarkets, I still find that if I want to sell through small store outlets that feature locally grown produce, I have to be willing to sell at a very low price for them to be able to make a small profit and still make it affordable to their customers. The advantage, of course, is the time saved by being able to sell a bulk order and being able to unload a big part of my crop. I support these small markets trying to make it work, and that feeling is mutual. I also sell to individuals and by mail order - so the mix of outlets has worked well for me.

    Small-scale farming, though, is such a risky business. I lost a huge percentage of my crop this year to a cold wet spring & summer. Each year I learn a little better what works and what doesn't, but if I had to depend on it for my sole source of income, I'd be compost.

    As a grower/small-scale farmer/gardener, I am finding more and more that I want to concentrate on my specialty crop, grow a few unique items and those things we like to fresh-pick for the family, and then buy everything else from local growers who, quite frankly, are better at it than I am! You get what you pay for, and yes, it is so worth it on so many levels! (you can read about my foibles at

  5. Chris,

    What a thoughtful post. It gets super exhausting to constantly defend the price of food. World hunger has always existed, but cheap food is a relatively new thing. I find it ridiculous that people think their meat should cost a $1.00. It just goes to show how disconnected people are from their food source and what it takes to grow real food.

    The issue of food is complex and can't be solved by one single method. But I really hate it when people want to shut you up with the food is too expensive argument. People get so damn defensive when it comes to food. I think because we have such an abundance of cheap food and people are used to eating that way, they really don't stop and think about the earth that's feeding them or the negative environmental impact their cheap food is creating and leaving as an inheritance for our children.

  6. Very well said. A farmer and a writer, amazing! Long live the farmer's markets!

  7. Your melons look marvelous! I think pricing any product is more of an art than a science but thanks for pointing out the various factors behind your pricing logic. As for the Japan comment: watermelons are commonly eaten throughout the country and can be purchased at reasonable prices. In fact, there is a pinata style tradition involving watermelons. (See:

  8. Going to export seedless watermelons and don't know the price - hope it will be about 0.5 Euros / kg.

  9. Unbelievable,Water Melon Grows through Pavement,and produces 3 melons,
    In Limassol Cyprus.